Good investor relations work means a permanent and extensive communication with all participants in the capital market. General aim is to transport, in a convincing and plausible form, company's strategy and business logic. Thus trust in the quality of the management and growth expectations have an exceptionally high value for investors.
In particular companies doing business in the Financial Services and Real Estate Arena profit not only by increasing their share price in the short term but rather by optimization of the costs of equity, for the purpose of future financing of growth and safeguarding of the long-term strategy.
The Investor Relations department needs an excellent knowledge and a feeling for latest trends within their industry. It has to interact at any time with different kind of recipients (equity investors like Fund managers and analysts, retail-investors, financial press and also possibly fixed income investors). In addition IR has to carry important feedback from the capital market inside the company. Besides CEO and CFO the entire board of management and the supervisory board has to be kept informed frequently. Thus it helps to create a long-term value appreciation for the company's share.
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